1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your actions and preferences (such as login, language, and display settings) over a period of time. We also use related technologies like pixels, tags, and local storage (“cookies” collectively).

2. How We Use Cookies

We use cookies to:

Enable core site functionality and security;
Measure website performance and improve our services;
Understand how visitors interact with our pages and forms;
Load Google Analytics only after you explicitly accept analytics.

Legal basis (UK GDPR): we rely on consent for non-essential cookies (e.g., analytics/marketing) and on legitimate interests or contract for strictly necessary cookies required to deliver the website and requested services.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential to make the site work (e.g., page navigation, form submission, load balancing, security). They cannot be switched off via our preference tools, but you can block them in your browser which may break site features.

3.2 Performance & Analytics Cookies

These help us understand how visitors use the site (e.g., which pages are most popular). Data is aggregated and anonymised where possible. We only set these with your consent.

3.3 Your analytics choice

Our first-party preference cookie records an accept or reject choice for 180 days. Advertising storage remains disabled. Live chat is loaded only when you choose Open live chat; that action is separate from analytics consent.

4. How to Manage Cookies

4.1 Site Preferences (Consent)

You can review or change your cookie preferences at any time:

You can accept, reject or withdraw analytics at any time using Cookie settings in the footer. Without JavaScript, analytics stays off.

4.2 Browser Controls

Most browsers let you control cookies via settings. Use the links below for guidance:

4.3 Third-Party Opt-Outs (Examples)

Google Analytics opt-out add-on: Download
Google Ads settings: Manage
Meta (Facebook) ads preferences: Manage

Do Not Track (DNT)

Some browsers offer a “Do Not Track” signal. There is no industry standard for responding to DNT. We will respect your preferences set in our cookie banner and preference centre.

5. Specific Cookies (Declaration)

The table below lists this site's preference and principal analytics cookies. Google Analytics is not loaded until analytics is accepted.

Name	Provider	Purpose	Type	Expiry	Category
__Host-bs-consent	Basement Structures	Stores your versioned analytics choice and decision time, without a visitor identifier.	First-party	180 days	Preference
__RequestVerificationToken	basementstructures.co.uk	Preserves visitor session state and protects against CSRF.	HTTP	Session	Strictly Necessary
_ga	Google Analytics	Registers a unique ID used to generate statistical data on site usage.	HTTP	Up to 2 years	Performance/Analytics
_ga_<container-id>	Google Analytics	Persists session state for GA4 measurement.	HTTP	Up to 2 years	Performance/Analytics

6. Changes to This Policy

We may update this Cookie Policy to reflect changes to our cookies or for legal/regulatory reasons. Please check this page regularly to stay informed. The “Effective Date” above indicates the latest update.

7. Contact Us

If you have questions about our use of cookies or this Policy, contact:

Basement Structures Ltd

Email: info@basementstructures.co.uk

Phone: 020 3745 3657

Address: 25 Effie Road, Fulham, London, SW6 1EL, United Kingdom

You also have the right to complain to the UK Information Commissioner's Office (ICO): ico.org.uk.