Privacy Policy

1. Who We Are

Basement Structures Ltd is a UK company specialising in basement construction, retro-fit basements, swimming pools, and associated structural works. We are the data controller responsible for your personal information.

2. Information We Collect

• Identity & Contact Information – name, email, phone number, address.
• Project Enquiries – details you provide about your property, construction needs, budgets, timelines, and related requirements.
• Technical Information – IP address, browser type, operating system, referring website, pages visited, and time spent on our site.
• Communication Records – emails, web forms, and call notes when you contact us.

3. How We Use Your Information

• Respond to your enquiries and provide quotations.
• Deliver and manage basement construction and related services.
• Improve our website, services, and customer experience.
• Send updates, newsletters, or marketing (only if you have consented).
• Meet legal, regulatory, and insurance obligations.

4. Legal Basis for Processing

• Consent – where you have given clear permission (e.g., marketing emails).
• Contract – where processing is necessary to prepare or perform a contract with you.
• Legal obligation – to comply with UK law and regulations.
• Legitimate interests – for business improvement, analytics, security, and service delivery.

5. How We Share Your Information

We do not sell your data. We may share personal information with:

• Trusted contractors, engineers, architects, or suppliers where required for project delivery.
• Professional advisers (lawyers, accountants, insurers).
• Service providers (IT support, website hosting, email and CRM services) under appropriate contracts.
• Government bodies and regulators if legally required.

6. Data Retention

We keep personal data only as long as necessary:

• Enquiries – up to 24 months.
• Project and contractual records – up to 7 years (for legal and tax obligations).
• Marketing data – until you withdraw consent.

7. Cookies & Website Tracking

Our website uses cookies to improve functionality, performance, and analytics.

• Necessary cookies enable core website features.
• Analytics cookies help us understand visitor behaviour.
• Marketing cookies may be used for targeted advertising (if applicable).

You can control or disable cookies in your browser settings. For more details, see our Cookie Policy.

8. Data Security

We implement appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration, or disclosure.

9. Your Rights (UK GDPR & Data Protection Act 2018)

You have the right to:

• Access your personal data.
• Request correction of inaccurate information.
• Request erasure of your data (subject to legal obligations).
• Object to processing or restrict how we use your data.
• Withdraw consent for marketing at any time.
• Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

10. Third-Party Links

Our website may link to other sites. We are not responsible for their privacy practices and encourage you to review their policies.

11. Contact Us

For any questions about this Privacy Policy or how we handle your data, please contact us using the details above.