1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your actions and preferences (such as login, language, and display settings) over a period of time. We also use related technologies like pixels, tags, and local storage (“cookies” collectively).

2. How We Use Cookies

We use cookies to:

Enable core site functionality and security;
Measure website performance and improve our services;
Understand how visitors interact with our pages and forms;
Optionally personalise content or measure marketing (only with your consent).

Legal basis (UK GDPR): we rely on consent for non-essential cookies (e.g., analytics/marketing) and on legitimate interests or contract for strictly necessary cookies required to deliver the website and requested services.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential to make the site work (e.g., page navigation, form submission, load balancing, security). They cannot be switched off via our preference tools, but you can block them in your browser which may break site features.

3.2 Performance & Analytics Cookies

These help us understand how visitors use the site (e.g., which pages are most popular). Data is aggregated and anonymised where possible. We only set these with your consent.

3.3 Functional Cookies

These remember choices you make (e.g., region, language) to provide enhanced, more personal features.

3.4 Targeting/Advertising Cookies

These may be set by us or our advertising partners to build a profile of your interests and show relevant ads on other sites. We only use these with your consent.

4. How to Manage Cookies

4.1 Site Preferences (Consent)

You can review or change your cookie preferences at any time:

This button opens our cookie preference centre where you can enable/disable non-essential categories.

4.2 Browser Controls

Most browsers let you control cookies via settings. Use the links below for guidance:

4.3 Third-Party Opt-Outs (Examples)

Google Analytics opt-out add-on: Download
Google Ads settings: Manage
Meta (Facebook) ads preferences: Manage

Do Not Track (DNT)

Some browsers offer a “Do Not Track” signal. There is no industry standard for responding to DNT. We will respect your preferences set in our cookie banner and preference centre.

5. Specific Cookies (Declaration)

The table below lists cookies we may use. Actual cookies can vary by time and the pages you visit. Your consent tool will present the current list.

Name	Provider	Purpose	Type	Expiry	Category
__RequestVerificationToken	basementstructures.co.uk	Preserves visitor session state and protects against CSRF.	HTTP	Session	Strictly Necessary
_ga	Google Analytics	Registers a unique ID used to generate statistical data on site usage.	HTTP	2 years	Performance/Analytics
_ga_<container-id>	Google Analytics	Persists session state for GA4 measurement.	HTTP	2 years	Performance/Analytics
_gid	Google Analytics	Used to distinguish users for analytics.	HTTP	24 hours	Performance/Analytics
_gat	Google Analytics	Throttles request rate.	HTTP	1 minute	Performance/Analytics
_fbp	Meta	Stores and tracks visits across websites for ad delivery.	HTTP	3 months	Targeting/Advertising
_clck / _clsk	Microsoft Clarity	Analytics on user interaction to improve UX.	HTTP	Up to 1 year	Performance/Analytics

6. Changes to This Policy

We may update this Cookie Policy to reflect changes to our cookies or for legal/regulatory reasons. Please check this page regularly to stay informed. The “Effective Date” above indicates the latest update.

7. Contact Us

If you have questions about our use of cookies or this Policy, contact:

Basement Structures Ltd

Email: info@basementstructures.co.uk

Phone: 0784 135 2195

Address: 25 Effie Road, Fulham, London, SW6 1EL, United Kingdom

You also have the right to complain to the UK Information Commissioner’s Office (ICO): ico.org.uk.